After a short stint for training at the Catherine’ Inn, Bleadon near Weston Super Mare, next stop was to be The Red House Yeovil. For someone who lived most of their life within a 30 mile radius of Bodmin Cornwall, Yeovil felt like a foreign land, a new frontier.
The Red House offered a new challenge; it consisted of a large carvery restaurant, extended bar area, skittle alley and a large outside picnic/play area. Add into this a staff of at least 30; the Daniell Arms was a baby brother. Needless to say it was exciting and a real adrenaline rush..... and hard work.
Apart from all of the above a proportion of the local customers resented the change in management, which was the greatest challenge winning them over. Like many things in life, you buy from the person, not the product so it was about appealing to them and building a relationship that evening though a change had been made at the top, business continued as normal. This as you can guess did not happen overnight but over months and gradually one by one the customers were won over. It is fair to say that not all did stay some went onto pastures new.
From this experience and many since I quickly realised that you cannot please all the people all the time, but significantly, the customer actually buys you first and then what you are offering second.
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